Privacy Policy

Privacy Policy

Effective Date: 18 June 2026

Brand Disclosure: Freedom of Movement HQ ("FOM") is a digital wellness and performance brand operated under Primal Fuel. Following the integration of FOM into the Primal Fuel brand, certain systems, payment processors, customer support services, email communications, analytics tools, and website infrastructure may be operated under the Primal Fuel name.

1. Introduction

Freedom of Movement HQ respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

A. Personal Information

  • Full name

  • Email address

  • Billing information

  • Payment details (processed securely via third-party providers)

  • Information submitted through contact forms or customer support

B. Technical Information

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

  • Cookies and analytics data

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders

  • Deliver digital products

  • Provide customer support

  • Verify purchases

  • Communicate regarding orders and services

  • Improve website performance and user experience

  • Prevent fraud and unauthorised activity

  • Comply with legal obligations

Where you have provided consent, we may also send marketing communications regarding new products, updates, or promotions.

You may unsubscribe from marketing communications at any time.

4. Payment Processing

Freedom of Movement HQ does not store or directly process payment card information.

All payments are processed securely through authorised third-party payment providers.

These providers operate under their own privacy and security policies.

5. Digital Product Delivery

To deliver purchased products, we may use your email address to:

  • Send order confirmations

  • Deliver download links

  • Provide access instructions

  • Communicate product updates

  • Respond to support requests

A valid email address is required to complete your purchase and receive your products.

6. Cookies & Analytics

Our website uses cookies and similar technologies to:

  • Improve website functionality

  • Analyse website traffic

  • Measure marketing performance

  • Enhance user experience

  • Support secure checkout processes

Cookies are small data files stored on your device.

You may disable cookies through your browser settings, but certain website features may not function properly as a result.

7. Sharing of Information

We do not sell, rent, or trade your personal information.

We may share information only where necessary with trusted service providers, including:

  • Payment processors

  • Website hosting providers

  • Email service providers

  • Analytics providers

  • Fraud prevention and security tools

  • Legal or regulatory authorities where required by law

All third-party providers are expected to handle your information securely and in accordance with applicable data protection laws.

8. Data Security

We implement reasonable technical and organisational measures to protect your personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

However, no online system can guarantee absolute security.

You use this website at your own risk.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil orders

  • Provide customer support

  • Meet legal and accounting obligations

  • Resolve disputes

  • Enforce our policies

Data no longer required is securely deleted or anonymised where appropriate.

10. Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information

  • Request correction of inaccurate information

  • Request deletion of personal information (where legally permitted)

  • Object to certain processing activities

  • Withdraw consent for marketing communications

Requests can be submitted using the contact details below.

11. POPIA Compliance

Freedom of Movement HQ is committed to complying with the Protection of Personal Information Act (POPIA) of South Africa.

We process personal information lawfully, transparently, and only for legitimate business purposes.

Where required, personal information is collected with your consent.

12. Third-Party Services

Our website may contain links to third-party websites, services, or platforms.

We are not responsible for:

  • Third-party privacy practices

  • Third-party content

  • Third-party security measures

We recommend reviewing the privacy policies of any third-party services you interact with.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.

Updates will be posted on this page with a revised effective date.

Continued use of the website after changes are published constitutes acceptance of the updated policy.

14. Contact Information

Freedom of Movement HQ
A Primal Fuel Brand

Email: freedomofmovenentsa@gmail.com
Website: freedomofmovementhq.co.za

Move Better. Think Better. Perform Better.