Terms & Conditions

Terms & Conditions

Effective Date: 18 June 2026

Brand Disclosure: Freedom of Movement HQ ("FOM") is a digital wellness and performance brand operated under Primal Fuel. Following the integration of FOM into the Primal Fuel brand, certain products, customer communications, support services, payment processing activities, and digital systems may be operated under the Primal Fuel name.

1. Acceptance of These Terms

Welcome to Freedom of Movement HQ ("FOM", "we", "us", or "our").

By accessing this website, purchasing our products, or using our services, you agree to be legally bound by these Terms & Conditions.

If you do not agree to these Terms, please do not use this website or purchase our products.

2. Brand & Operating Entity Disclosure

Freedom of Movement HQ is a digital wellness and performance brand operated under Primal Fuel.

As part of our business integration, certain products, communications, support services, invoices, payment records, customer correspondence, and digital infrastructure may be provided under the Primal Fuel name.

This operational structure does not affect your consumer rights or access to products purchased through Freedom of Movement HQ.

3. Nature of Our Products

Freedom of Movement HQ provides digital educational products and resources, including but not limited to:

  • Ebooks

  • Digital guides

  • Templates

  • Worksheets

  • Educational resources

  • Productivity systems

  • Fitness resources

  • Wellness resources

  • Business resources

  • Artificial intelligence resources

  • Downloadable materials

All products are delivered electronically.

No physical products are sold or shipped unless expressly stated otherwise.

4. Licence of Use

Upon purchase, you are granted a:

  • Non-exclusive licence

  • Non-transferable licence

  • Non-sublicensable licence

  • Personal-use licence

This licence permits personal use for education, self-development, wellness, productivity, fitness, and business improvement.

You May

  • Download purchased materials

  • Access purchased resources

  • Apply information within your personal or business activities

You May Not

  • Resell products

  • Redistribute products

  • Share purchased files

  • Upload content publicly

  • Reproduce materials for commercial resale

  • Claim ownership of our content

  • Modify and redistribute products as your own

Unauthorised use may result in suspension of access and legal action where permitted by law.

5. Payments & Pricing

All prices displayed on our website are shown in the applicable currency.

Payments are processed through secure third-party payment providers.

We do not store complete payment card information.

By making a purchase, you agree to provide accurate billing, payment, and contact information.

6. Refunds & Consumer Rights

Due to the digital nature of our products, refunds may not be available once digital content has been accessed, downloaded, or delivered.

However, nothing contained in these Terms limits any rights available to consumers under applicable South African consumer protection laws.

Refund requests may be considered in circumstances including:

  • Verified non-delivery of purchased products

  • Technical issues preventing access that cannot reasonably be resolved

  • Incorrect duplicate billing

Approved refunds will be processed using the original payment method where possible.

7. Product Access & Availability

Products may be delivered through:

  • Download links

  • Email delivery

  • Secure online access

  • Member portals

Freedom of Movement HQ and Primal Fuel reserve the right to:

  • Improve products

  • Update content

  • Correct inaccuracies

  • Modify product formats

  • Discontinue products

Such changes will not materially affect access to products already purchased unless required for operational, security, legal, or technical reasons.

8. Intellectual Property

All content provided through Freedom of Movement HQ or Primal Fuel, including but not limited to:

  • Text

  • Branding

  • Logos

  • Graphics

  • Product materials

  • Website design

  • Educational resources

  • Digital products

remains the intellectual property of its respective owner unless otherwise stated.

All rights are reserved.

Unauthorised copying, reproduction, distribution, resale, or commercial use is prohibited.

9. User Responsibilities

By using this website, you agree to:

  • Provide accurate information

  • Use products lawfully

  • Respect intellectual property rights

  • Avoid fraudulent activity

  • Use the website responsibly

You agree not to:

  • Attempt unauthorised access to systems

  • Interfere with website functionality

  • Engage in unlawful, abusive, or fraudulent behaviour

We reserve the right to suspend or terminate access where these Terms are violated.

10. Educational Disclaimer

All information, products, resources, and content provided by Freedom of Movement HQ and Primal Fuel are for educational and informational purposes only.

Nothing contained within our products or website constitutes:

  • Legal advice

  • Financial advice

  • Tax advice

  • Investment advice

  • Medical advice

  • Professional consulting services

You should seek appropriately qualified professional advice where required.

11. Health & Fitness Disclaimer

Certain products may discuss exercise, movement, wellness, fitness, nutrition, recovery, performance, or health-related topics.

Such information is provided for educational purposes only and should not be considered medical advice.

Always consult a qualified healthcare professional before beginning any exercise, nutrition, supplementation, or wellness programme.

Participation in any activity described within our products is undertaken entirely at your own risk.

12. No Guaranteed Results

Freedom of Movement HQ and Primal Fuel do not guarantee any specific outcomes or results.

This includes, but is not limited to:

  • Fitness results

  • Health outcomes

  • Weight-loss outcomes

  • Productivity improvements

  • Business growth

  • Revenue generation

  • E-commerce success

  • Artificial intelligence implementation results

Results depend on numerous factors including effort, consistency, skill, experience, health status, market conditions, and individual circumstances.

Individual results will vary.

13. Limitation of Liability

To the fullest extent permitted by applicable law, Freedom of Movement HQ, Primal Fuel, their owners, affiliates, employees, contractors, and partners shall not be liable for:

  • Loss of income

  • Business losses

  • Investment losses

  • Missed opportunities

  • Technical issues

  • Device incompatibility

  • Data loss

  • Service interruptions

  • Indirect or consequential damages

Your use of this website and its products is entirely at your own risk.

14. Privacy

Your personal information is handled in accordance with our Privacy Policy and applicable South African data protection legislation, including POPIA where applicable.

15. Governing Law

These Terms & Conditions shall be governed by and interpreted in accordance with the laws of the Republic of South Africa.

Any disputes arising from the use of this website or its products shall be subject to the jurisdiction of South African courts.

16. Changes to These Terms

We reserve the right to update these Terms & Conditions at any time.

Updated versions will be published on this website together with a revised effective date.

Continued use of the website following publication of changes constitutes acceptance of the revised Terms.

17. Contact Information

Freedom of Movement HQ
A Primal Fuel Brand

Email: freedomofmovenentsa@gmail.com

Website: freedomofmovementhq.co.za

Move Better. Think Better. Perform Better.